What is conversion rate?

The conversion rate of a website is measured in terms of the success of a paid inclusion campaign. It is measured by the number of potential visitors converting into qualified leads, performing the desired action.  Add clicks, sign ups, and sales are examples of conversions. Higher conversion rates are always preferred. The conversion rate is calculated by dividing the number of conversions by the total number of visitors. The larger the conversions rate of a web page the more successful the website.