What is Content?

All the text material on your website readable to the search engines is called content. Usually this is in reference to the body text on your pages. This part of the web page is intended to convey your message to the visitors. Advertising, navigation and branding are not usually included in the content.

Website content is an important part of an online business. Duplicate content is penalized by the search engines. Fresh and original content is important to rank higher in search engines.