what is Bounce Rate?

The number of visitors who come to a web page but leave the site without viewing any other pages.  A high bounce rate is supposed to negatively impact search engine rankings over time. There is no standard minimum or maximum time for a bounce to occur. Bounce rate is mostly measured using Google Analytics. However, a high bounce rate doesn’t always indicate a poorly performing website when it has achieved its objective engaging the users to call a specific phone number, etc.