What is Blog?

Blog is a piece of writing on the web 2.0 properties or your own website¬† to present your product or service before the audience in a more personal way. Blogs rank well in search engines because they can be written with optimized keywords that provide backlinks for a company’s website. They also rank well because blogs are updated regularly adding new pages to the website. This can improve your ranking and visibility to customers. As blogging allows comments and views of the visitors you can connect with them on a more personal level.