What is Astroturfing?

Participating in a user forum or social network with the secret purpose of branding, customer attraction, or public relations. Astroturfing is a reference to a brand of fake grass which is used in the United States. In other cases, a major corporation might fund a group which appears to be independent of the parent company, and therefore apparently providing clear and unbiased information. In online language Astroturfing is a slang term used to mean “artificial” blog buzz.