What is Ad Title?

Ad title is an important part of a successful advertisement. Whether it is a paid web page that appears in regular search engine results or a PPC campaign, Ad Title is the first thing that is seen in a search engine query by the prospective visitors. The ad title or ad headline is the set of words specified as the first line of text in an online advertisement, displayed in a clickable search or contextual webpage. Ad Titles or ad headlines are what visitors see first in search engine results when the pages load for them. The visitors searching for particular keywords or a keyword phrase will land on the Ad Title containing those keywords.

Crafting an engaging ad title with the most popular keywords  is an excellent way to get a higher click through rate and potential visitors to turn into qualified leads.