What is Ad Copy?

The main text of a clickable ad is called an Ad Copy. It may be a contextual or a PPC  (pay per click) ad. The text of an ad copy generally appears in the middle of an ad between the title and the Web Link or URL. You can use ad copy for both advertisement and optimization by inserting relevant keywords in your ad copy. You can make the advertisement as persuasive as possible by adding engaging copy for the visitors to take the next step. Ad copy is an excellent way to advertise your business on google, facebook or just on banner adds.