Website Trends 2012

Well it’s that time of year again—out with the old and in with the new website trends for 2012. Fortunately for business owners, much of the “old” will carry over into 2012, but there will be just enough new trends to keep them on their toes. If you’re a business owner looking to stay with the times, there are things to keep in mind in every department of your business. Consider a few of the trends many expect will be coming your way:

1.    Google PageRank will become even less important.

Each year Google tries it’s hardest to rank websites based on links and overall activity. When Google began ranking pages people would use many black hat tactics (buying websites for keywords, using invisible keywords, etc.), but the system has slowly evolved. In 2012 this will likely evolve even further to make sure that only the best ranks to the top of a Google search results page. While the system currently relies heavily on linking, you may see newer and more advanced methods this upcoming year (we will have to wait to see what Google has in store!)

2.    The popularity of mobile phones for surfing the web will increase

The want for the Internet on a cell phone has grown each year, and this year is expected to be no different. Search Engine Land claims more than 1/5 of all searches will be completed on a mobile device. For this reason, companies are going to have to improve their websites for mobile search convenience and keep this in mind when advertising. VoIP phone systems technology is also expected to grow in popularity, so be sure that your company isn’t still stuck with an old business phone system. People will want to use the internet for everything, including making phone calls.

3.    Facebook will become less popular due to other social networking sites 

Google+ could very well take users away from Facebook. According to Search Engine Roundtable, Facebook lost 6 million users in the US in 2011. This number will likely continue to rise because people are in search of newer social networking sites. Facebook has also had several problems with privacy, forcing many young graduates to monitor their Facebook pages. This has made the site less popular, and therefore it could be in trouble (for Facebook standards) in 2012.

4.    Real time analytics will be used more often

With the recent addition of real time analytics to Google Analytics, more companies will realize just how valuable these can be to a company. Although this has been offered in the past, Google sets the standards for many smaller businesses. Now that Google Analytics offers real time date, more and more companies will be using this feature to measure success.

5.    HTML5 will overtake Flash

When it comes to web development, we will likely see more companies using HTML5 improvements. This will cause more companies to get creative when designing webpages. In addition, smartphones will not be installing Flash for consumers. This makes using HTML5 extremely important for businesses.

It is very important that businesses look at the expected trends of website trends 2012 and begin preparing. Many companies have already begun putting mobile campaigns in place and creating a Google+ business page, so your company should consider doing the same. In the end, website trends 2012 should be a year of hard work and big results for all businesses willing to ride the wave.

Photo Credit: sigauan.info

Amanda DiSilvestro is a writer on topics ranging from social media to credit card processing. She writes for an online resource that gives advice on topics including pos systems to small businesses and entrepreneurs for Resource Nation.

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