Web Design Trends of 2011 Are Here to Stay

The world is suddenly full of stumblers, connectors, followers, frienders, and likers—so what does this mean for web design? This means consumers have higher expectations th

an ever. Many consumers are beginning to dabble in web design themselves as they become more and more involved in social media, so they know what is available and what they can expect from a top website. There are a few trends that I believe will only continue to grow as 2011 comes to an end, so don’t wait for the “2012 best web designs.” If you want your company’s website on top, the time to follow the trends is now. After all, they don’t call it a “trend” for nothing. Consider a few of the web design trends of 2011 your w

ebsite should still be taking seriously:

5 Web Design Trends of 2011 That Are Not to Be Forgo


1.    Design for All Digital Platforms

All web designs are not equal. You may have a great, creative, interesting layout for your website, but you must make sure it can transfer over to the small screen. Some companies, especially startup companies, fall into this trap because they design their websites on a desktop computer. However, consumers are now beginning to use EReaders and, more popularly, cellular phones to surf the web. If you have too much going on (3D images, turntable images, large files), your website is sure to turn away anyone using a mobile device. Therefore, it is important to think simple and neat over large and elaborate.

2.    Don’t forget the Footers

All across the web designers are calling b

ig footers one of the biggest web design trends of 2011. Many companies see footers as yet another way to draw in visitors, so it is important to utilize the footer with a cool logo, lots of information for those interested in learning more, and of course the traditional copyright information and business phone number. While headers are also important (users usually decide if they are going to stay on a page after ten seconds), companies often spend too much time developing the headers and thus ignoring the footers. Don’t make this mistake, and you’re sure to join the ranks of the trendiest.

3.    Social Media Icons Galore

I’m sure this comes as no surprise, but when you are laying out your website you will want to include social media icons. Most companies only have about three to five icons, but there is the possibility of having an overflow of icon choices (because there is certainly an overflow of social media networks). Regardless of which category your company falls into, this is a trend that will not be going away any time fast. Make sure that you make these icons easy to find with a note that asks visitors to get involved with social media. Many top websites also make sure that these icons are kept together to avoid visitor confusion.

4.    Be Interactive

Once again, the popularity of social media is adding something else to the plate of web designers. It is extremely important in 2011 that companies incorporate interactive into their website. This can be done by allowing for visitor comments, uploading videos, featuring surveys, and even simply utilizing 3D imaging to help the visitor feel as if they are involved. The tricky part about this trend, however, is making sure that your website is still appealing to those using small screens. In other words, stay simple, but do not completely ignore interactive opportunities.

5.    Get Cre

ative with Typography

This year typography has been even more interesting because of the many font replacement methods that were put into effect. In the past many browsers did not support more than a few fonts, but 2011 proved to be the year that brought more choices. Utilizing fonts correctly—using certain fonts for important messages, new items, and basic content—is one of the easiest ways to get your website noticed.

These web design trends of 2011 do not end in December. Although there may be new, fresh ideas about web design that will have you pulling out your company credit card come the start of the New Year, these “old” trends should be used as a staple in your web design efforts. After all, you want visitors stumbling, connecting, following, friending, and liking, but most importantly you want them browsing your website.

Photo Credit templatesold.com

Amanda DiSilvestro is a writer on topics ranging from social media to corporate credit cards. She writes for an online resource that gives advice on topics including business credit card applications to small businesses and entrepreneurs for the leading B2B Directory, Business.com.

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