Using Facebook and Twitter Trends to Find Ideas for Your Next Blog Post

One of the biggest challenges that face bloggers is coming up with an idea. According to Hat Trick Associates, there are approximately 450 million “active” English language blogs in existence, so coming up with an original idea isn’t easy. It seems that every topic you could ever imagine has been covered online in one way or another. One of the easiest ways to be unique is to talk about personal experiences, but other than that coming up with a great article idea is usually by looking at other blogs and business articles and creating your own spin.

However, there is a way to come up with an idea easier and quicker—follow Facebook and Twitter trends. Blogging is obviously tied very closely to social media, so being able to follow the trends is great for a few reasons:

  • You know you will be writing about something that is of interest to a large group of people. This should help the popularity of your blog.
  • You never have to worry about coming up with a relevant idea. This should help keep your blog current and fresh.
  • You will not have to rack your brain to think of a good article idea. You will be able to get started right away and save time when writing for your blog.
  • If you’re writing about trending topics and more people are coming to your blog, you have a better chance of nabbing those followers and subscribers.

At the very least, following a social media trend is a way to come up with something to write on your blog that day (even if you want to ignore the fact that that article will be extremely relevant and interesting to a lot of people). Consider how you can go about following Twitter and Facebook Trends:

How to Follow Twitter Trends

Twitter seems to have been made to help people follow. The Twitter hash tags are the easiest way to see what’s trending at any given point in time. For those who are unfamiliar, a hash tag is a way for users to categorize their tweets so that their message can be a part of a trending topic.  You can search for these hash tags by using Twitters built-in function. This is located on the right side of a profile page and will tell you exactly which topics are trending at that very moment. You will see something that says “trends” and next to it you will see where your trends are coming from. For example, you could have worldwide trends showing up on your home page or change it to your city. Below is an example from my Twitter page:

You will notice that I am following the trends of the United States, but if I wanted to change that location to follow trends in Carlsbad, California for example, all I would need to do is hit “change.” You will notice the topics up top use a hash tag, (ex: #iAlwaysLikeTo). You can learn more about how you can use hash tags by visiting Twitters help page.

If you see a Twitter trend that you think would make an interesting article but you want more information, simply click the trending topic. It will then send you to all the tweets that used that topic. The screenshot below is what I see when I click the trending topic #iAlwaysLikeTo:

 

I often find story ideas based on what is trending on Twitter. Most of the time I end up learning about things and writing about things I never would have imaged. This helps me stay on top of my game as a blogger while offering great information to my readers.

How to Find Facebook Trends

Facebook does not use hash tags so it is a bit more difficult to keep up with the latest trends. I use Twitter to come up with blog ideas much more often than a do Facebook, but this is not to say that Facebook has nothing to offer. Facebook is working to create a way to place similar topics into a single post. This already works well with friends, but Facebook still has to create a feature that allows the site to determine trending topics. You can read more about it at Part of the Web Family Facebook blog.

For now, the easiest way to see what topics are trending on Facebook is to simply look at your newsfeed. Your Facebook page should be following all readers so their activity should pop up on your homepage. See what some of your friends are talking about, and decide if you can create an article based around their thoughts. After all, although you’re not seeing what’s trending across the country, you can see what’s trending across your readers, and that’s the most important thing.

Photo Credit: parkourgenerations.com

Amanda DiSilvestro is a writer on topics ranging from social media to criminal background check. She writes for an online resource that gives advice on topics including workers compensation insurance rates to small businesses and entrepreneurs for the leading business directory, Business.com.