Up and Coming Restaurant Marketing Tactics (And Why This Industry Is Different)

Restaurant Marketing Tactics
Your restaurant is your livelihood, and you will do anything to make sure it is running like a well-oiled machine. Your success involves developing delicious menus, managing your food and operating costs, and creating a great atmosphere for your staff and customers; however restaurant managers know that this is only half of the battle. There are quite a few behind the scenes activities that customers don’t get to see—marketing being a big one.

Unfortunately, because so many restaurants are family-owned, not every restaurant has the budget to hire a proper marketing department. This industry is different because it focuses heavily on customer service and in-the-moment business. Luckily, marketing for a restaurant can be done by the manager and staff by understanding just a few basic tips.

Top 5 Ways to Get Started Marketing Your Restaurant On Your Own
Here are a few ideas of up and coming restaurant marketing tactics:

Have Respect for the Frequent Diners – Having a good repeat customer base is very important to your restaurant. Repeat customers can increase your restaurants’ profits by up to 1/3! Treating these customers with respect will help your restaurant in the long run because if they’re happy, they will spread the word about your establishment. They already like the product, so why not have them do a little of the marketing for you?

Email Marketing – Advertising through e-mail has proven to be easier and faster than direct mail marketing. Build a database of customer information. This can be done through a POS system which will keep track of your customers’ information. Simply gather the information and send out a mass e-mail to your valued customers. By advertising through e-mail you not only save time and money, but you’re helping the environment by saving trees!

Go Green – We are all concerned about saving the environment, so why not market this to your eco-friendly customers. According to the National Restaurant Association, 62% of customers say they would prefer to dine at an eco-friendly restaurant. Going green is as simple as making a few changes to your current practices. Try using organic locally grown produce in your dishes, or offering several vegetarian dishes to your customers. Going green is not only good for the environment, but it is also good for business!

Become Involved in Your Community – Try hosting events for your diners. This may include special tastings, fundraisers, wine tasting classes, fun competitions. The more you are known in the community, the more “free” advertising you will be receiving. Customers will come to these events, and will most likely come back to your restaurant when you are not hosting an event. They key to this is having a consistently good product to showcase.  Who knows, you may even be listed in the special events section of your local paper.

Create a Website – Almost every household in the country has access to the internet, and more and more people are turning to the internet for their dining ideas. With a simple click of a button, the consumer has access to many restaurant choices. It’s easy to create a tantalizing website for your restaurant that will make the consumer choose you over your competitors every time!

By implementing a few or several of these ideas for your restaurant, you will be able to increase your profitability. We all want to get as many customers in the door as possible, so why not make a few changes to ensure this will happen. Marketing is one of the most important strategies to having and maintaining a successful restaurant. By adapting your marketing strategies to the current times, you are almost ensured a successful business!

Photo Credit: SXC.hu

Amanda Dee is a professional blogger that writes on a variety of topics including restaurant coupons. She writes for Restaurants.com, a leading restaurant directory of top dining locations.

Jonathan Hawkins

Jonathan Hawkins

Jonathan Hawkins is founder and CEO of Topoftheburg. Since a young age he has been involved in website design and search engine marketing for business owners. at Topoftheburg, LLC
Jonathan Hawkins
Jonathan Hawkins
Jonathan Hawkins