Is Your Content Marketing Strategy Search Engine Friendly?

Content Marketing Strategy for Search

Search engines are the backbone of the internet, with many users relying on search results 100 percent to take them to the information they need. Studies have consistently shown that the majority of users look no further than the first page of search results when searching for information. So the top priority for any website developer is utilizing content marketing strategies that will be indexed high with the world’s top search engines.

Here are a few tips for making your content marketing strategy search-engine friendly:

Use Relevant Keywords

Search Engine Optimization is the art of including key search terms in your website content. As you create your page, write down some terms customers might enter that would lead to your company. If you run a plumbing business in Portland, Oregon, for instance, search terms might include something like, “Portland plumbers” or “Portland plumbing service.” Consider a wide variety of options and try to include these in your content.

Create Text-Heavy Content Marketing

If your website remains stagnant, it will eventually begin a slow downward drift in search rankings. The key is to incorporate regularly updated content for various areas of your website, which will not only rank well but keep visitors coming back. As you incorporate relevant keywords, however, you should keep in mind that quality is important. Attracting thousands of visitors to your page won’t be very valuable if those visitors find confusing, poorly-worded content once they arrive. Consider a daily blog or regular helpful articles for your potential customers.

Drop the Sales Pitches

If your content is nothing more than a fancy sales pitch, you’ll repel more people than you’ll attract. The key is to give customers useful information that can help them with daily activities. If you run a landscaping business, for instance, post articles or blogs with tips that can help them cultivate and maintain a beautiful lawn and long-lasting flower beds. Trust that if your information is useful and helpful, your visitors will seek out your services using the special discount you offer website visitors.

Don’t Limit Yourself

Even as you’re working on improving your search results with keywords, don’t stay inside your comfort zone. Provide content on related subjects that will draw in new visitors. The landscaping business, for example, could post a blog on spring cleaning tips for inside the house. Someone searching for the keywords “spring cleaning tips” will stumble upon the landscaping site and learn more about your business. End the article with an open-ended question that encourages visitors to share stories of their own. This not only creates more content for search engines, but it will also show that you’re interested in your customers.

Without good search engine placement, your website is as effective as shouting in an empty room. With regular, informative content, you can not only improve your visibility but also create an interesting site rich in information that will keep customers coming back. By providing fresh, engaging content that is updated regularly, you can help boost your search results and give visitors a reason to keep coming back.

Jonathan Hawkins

Jonathan Hawkins

Jonathan Hawkins is founder and CEO of Topoftheburg. Since a young age he has been involved in website design and search engine marketing for business owners. at Topoftheburg, LLC
Jonathan Hawkins
Jonathan Hawkins
Jonathan Hawkins

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