Open Collaboration and Your SEO Strategy

There is more to an SEO strategy and content marketing than putting the correct keywords in the correct places and the correct number of times throughout a document.  Open collaboration with customers plays an important role in developing your exposure on the Internet.  The proper use of open collaboration allows you to work smarter, not harder.  In the world of small business and SEO optimization this is critical to success.

As a business owner your focus is on running your business and perfecting your product or service.  In reality you have very little time to focus an enormous amount of effort on SEO and content engagement.  Open collaboration is the act of capitalizing on your customers and their social media activities.  There are two types of open collaboration to concern yourself with: front end and back end.

Front End Open Social Collaboration

Think of the front end of this equation as the things that happen once you click on publish.  Once the publish button is pushed, the content becomes live and what you said now has a place on the Internet for posterity.  Many followers, if they like what you have to say, set up their social media accounts to automatically share your posts so you may not have the time to reconsider what you said and delete it.

Back End Open Collaboration

This is all the stuff that happens behind the scenes prior to publication.  You may think this is more private than open but the open part comes in with customer and client feedback and how it impacts what you post.  Customers will know when you address an issue they had or promote something positive they have said about you.  Take care in what you post and proofread before you publish.

The First 60

Whenever a search engine returns results, the first 60 to 70 words of your article are included in those results.  Therefore it is vital to ensure your keyword is included in those first 60 to 70 words and try to keep it to the first 60.  This is a good do-it-yourself SEO tip for small businesses.

This rule also applies to re-tweets on Twitter.  Re-tweets are the way to go on Twitter to build your credibility.  Keeping your keyword(s) in those first 60 words ensures that the people you are targeting see those keywords.  The more you keep your keywords in the face of people the better your social media marketing results will be.

Twitter Tactics to Help Open Collaboration

Leveraging your followers on Twitter is a good way to increase your exposure.  You do this through their act of re-tweeting what you have posted.  It costs them and you nothing and gets your keywords in the face of hundreds, if not thousands of people.  Here are some tactics to make the most of this indirect leverage:

  • Create great content.  Copious amounts of content are only as good as long as they are beneficial to your readers.  Creating content for the sake of content is counterproductive.  It is far better to have fewer tweets that actually help than having more tweets that just flood the tweetosphere.
  • Make posts timely.  We don’t mean posting about Christmas at the beginning of December.  Post when your customers are most likely to read your posts.  This is a hard nut to crack without some outside assistance.  Sites such as Tweriod monitor your accounts and provide you with data on when your followers are reading your posts.  In this way you can time your posts to when your readers are most active.
  • Include links after keywords.  Posts that include links to what your keywords are referencing are the most likely to get re-tweeted.  If you’re good at what you do, which you should be since you’re informing other people on the subject, then you can do basic SEO.  People like posts that lead them to more information with greater detail than that allowed by Twitter.  If they like what you have to say and the information you referenced in your link, they are more likely to re-tweet it to their friends.

SEO and social media make for strong marketing tools when combined in the right ways.  Understanding the importance of keyword placement will help you take advantage of all social media has to offer.  Open collaboration with your followers is a great way to leverage those followers into free advertising.

Megan Totka is the Chief Editor for  She specializes on internet topics. is one of the largest business directories online.

Megan Totka

Megan Totka

Megan Totka is the Chief Editor for, the most trusted online business directory for small businesses that facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide. She specializes on the topic of small business tips and resources and business news. She spends much of her time establishing new relationships for Chamber, educating small businesses on the importance of web presence and contributes to a number of online publications. Megan can be reached at at
Megan Totka
Megan Totka
Megan Totka

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