How to Increase Your Blog Traffic and Increase Your Sales in 2013

How to increase blog traffic and sales

Now you have a blog.  What’s next?  The whole reason for setting up a blog in the first place is to drive people to sections of your website, or to websites that pay you to have them visit and increase your income.  A blog is only as good as the people writing and posting to it are dedicated so make sure you hire a good writer and editor.  Driving traffic to your blog will help your online sales and increase your customer base.  Here are some proven methods to increase traffic to your blog.

  • Write often.  Writing often on your blog is essential to keep people coming back to it.  People want to see fresh content that is useful to them and what they are currently looking for.
  • Write well.  This is key.  People writing for the Internet or in e-mails tend to make mistakes in their writing and just post without correcting those mistakes.  Once something is written, mistakes jump off the screen to those reading it and cheapen the writing.  Take the time to proofread and edit your work before you post it.  I prefer to write in a word processing program and then copy and paste to my blog.
  • Write things that matter.  Writing for the sake of writing is not the thing to do with a blog.  Your topics need to be fresh and need to matter.  It is better to not post for a few days than to post things that make no sense and provide no value to anyone.  Posting pointless topics will drive readers away from your blog and that is not what you want to do.
  • Get on the search engine radar screens.  Contrary to popular belief, the major search engines are not automatically aware of every new blog that is created.  You have to submit your blog to the search engines to make them aware of your presence.  The engines will then crawl you blog and include you in the list of results.
  • Know your SEO.  If SEO is Greek to you then start doing some research.  For those who specialize in SEO, such as Top of the Burg, SEO is a piece of cake.  Without proper SEO you run the risk of landing at the bottom of search engine results.
  • Get linked.  A blog roll is a list on your blog of other blogs and websites that you like.  Once you include a link to another site or blog those owners are more likely to find you and reciprocate with a link to your blog.  This is kind of like the real estate principal of location, location, location.
  • Take a note from Seinfeld and syndicate.  RSS feeds allow readers to subscribe to your blog and they are automatically notified whenever you post new content.  In this way you are keeping in touch with them even when they are not surfing your particular blog.
  • Pictures are worth 1,000 words.  This has never been truer than in the case of the Internet browser.  Most people surfing the Internet are drawn by a picture that catches their eye then they read the associated article.  An infographic is a good way to draw readers in visually while providing them valuable information.  Including pictures in your blog is also a great way to get people there and keep them there.
  • Guest blogging.  Writing for another blog or having another blogger write for you is a great way to drive traffic. It is also mutually beneficial to both bloggers.  Just use caution with those whom you allow to blog for you.  Ensure they write well and are dependable.
  • Don’t give in to stage fright.  The blogosphere is a large community and the only way to get noticed is to talk about your blog.  Put links to your blog in your email signature, on your social networks, on your business cards, and bring it up in offline conversations.  Talk about yourself, your business, and your blog and you will get noticed and see an increase in traffic.

Blogging takes work but it should not take up all your time, you do have a business to run after all.  Keep up to date with your blog and incorporate blogging into your grand marketing scheme and you will find that you increased traffic with minimal effort.  Use your blog for everything it is worth and you will be rewarded for your efforts. These tried and tested methods will surely help to increase your blog traffic and sales in 2013.

Megan Totka

Megan Totka

Megan Totka is the Chief Editor for ChamberofCommerce.com, the most trusted online business directory for small businesses that facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide. She specializes on the topic of small business tips and resources and business news. She spends much of her time establishing new relationships for Chamber, educating small businesses on the importance of web presence and contributes to a number of online publications. Megan can be reached at megan@chamberofcommerce.com. at ChamberofCommerce.com
Megan Totka
Megan Totka
Megan Totka

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