Best Practices to Increase Google Page Speed


Throughout the years, Google has provided small business owners with a number of tools that enhance their online marketing strategies. One of the more important Google tools that will help your small business website attract more customers measures and suggests ways to improve web page speed. The Google Page Speed tool evaluates your web pages in conformance with several rules. You implement the following the rules into the best practices for increasing Google page speed.

The Page Speed tool measures load time(in different ways, not just in seconds), the critical period that it takes for a visitor to access your small business website. Load time represents the time it takes between when a user downloads a page and the instant the page fully loads but there are other factors involved without going into depth. Page Speed evaluates whether your web pages eliminate the steps that cause your pages to take more time to load. Let’s look at the steps to see if you are following the best practices for increasing your website’s page load speed.

Increase Google Page Speed by Optimizing Caching

Most web pages download resources that rarely change, such as image and JavaScript files. These large files take time to download over most networks. To reduce the time it takes to download the resources, HTTP caching saves the resources to a browser or proxy. Once you cache a resource such as an image file, your browser refers to the cached copy of the file, instead of downloading the file repeatedly during subsequent visits to the web page.

Increase Google Page Speed by Optimizing Browser Rendering

How a browser forms a web page can influence page speed. Once downloaded to the client, the browser still needs to load HTML, CSS, and JavaScript code. You optimize the rendering of such code by implementing a few code enhancements. Utilize efficient CSS selectors and avoid CSS expressions. Always place CSS in your document heads. Finally, and perhaps the most effective way to optimize browser rendering, specify image dimensions to eliminate the trial and error game that browsers use to match your image to a page layout.

Increase Google Page Speed by Minimizing Payload Size

Data amounts also affect page speed, especially if your bandwidth has some type of constraint. Your page speed also takes a hit if you send IP packets that exceed the transmission boundary. Minimize dynamic and static resource sizes to increase page speed. Remove unused CSS code, reduce the size of CSS files, optimize images, and serve resources from a consistent URL. Reducing HTML and JavaScript files also reduces your page payload.

Increase Google Page Speed by Minimizing Round Trip Times

Round Trip Time (RTT) measures the time it takes for you to send a request to a server and the server’s response over the network. This does not involve data packets. It involves back and forth time over the connection. What you need to do is eliminate the number of round trips, which involves connection issues. Minimize DNS lookups and redirects, and avoid making bad requests.

Increase Google Page Speed by Optimizing Your Website for Mobile Devices

Mobile devices eventually will overtake personal computers and laptops as the way people access information. You need to have your organic website mobile friendly, so potential customers can quickly access your web pages. You want to defer parsing of JavaScript and make landing page redirects cacheable. Most webmasters refer to web design experts to get the mobile version of their small business websites up to speed.

Outside of poor content, the factor that will turn off visitors to your web site will be long page downloading times. The introduction of new multimedia features and enhanced scripts can create issues for small business website owners. You eliminate most page speed issues by concentrating on providing compelling content that engages potential customers to take action. Content typically requires simple XHTML script. If you have web page speed issues, profile your site by using Google’s Page Speed. Download the Google Chrome Page Speed Extension Here

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