Importance of Marketing

Understanding the importance of marketing is crucial to the success of a business. Marketing is an extremely complex department because it has to wear many hats—price fixing, creation of a brand/image, public relations, telemarketing, PPC marketing, SEO marketing, sales duties—and the responsibilities never seems to end. If your marketing team thinks their job is nothing more than trying to sell a product or service, your company is likely missing out on all of the other great things that can come from a solid marketing department. If you want a social media presence, turn to marketing; if you want a press release, turn to marketing. In other words, marketing is no longer just creating a nice commercial or well written newspaper ad.

With all of the chaos that sometimes comes from the Internet, it’s hard to miss the importance of marketing. You know that it helps make you money, but for many that is the extent of it. Consider some of the things that make marketing so important, and try to put this kind of pride into each and every campaign:

Top 3 Reasons Your Company Should Understand the Importance of Marketing


1.    Marketing Shapes a Company Reputation

Remember how important reputation was when you were in high school? And how horrible it was if, for whatever reason, you found yourself with a bad reputation? Even if you have had a great reputation you’re entire life, you’ve known someone who wasn’t looked upon very highly. The get right to the point: reputation does matter, and this does transfer over into the business world. People want to be around a company with a good reputation and want to stay away from those “bad apples.” It is the job of the marketing department to not only to sell a product or service, but sell an entire company. This is no easy task and often involves a high level of creativity and a knack for planning. Reputation is generally formed for a company through social media, customer reviews, and public appearances.


2.    Marketing Brings in Revenue

It may seem obvious, but marketing is important when it comes to revenue. This is typically what people think about when they think “the importance of marketing,” but some still miss the reason this is so important. While it may seem that a marketing department puts the thought into a consumer’s head and then sales takes over, this isn’t always the case. Marketing can, and often does, make a sale all on its own. If marketing is done correctly and successfully, nothing more will be needed to help bring in a sale. Although a sale is usually a combined effort, your marketing team can take pride in knowing that they have the power and control to bring in some serious revenue for the company.


3.    Marketing Keeps a Company Relevant

While every department has its own responsibilities that are crucial to a company, no department is forced to deal with as much change as a marketing department. If this department slacks, the entire company will be stuck in the past. Coming up with marketing campaigns is a way to bring awareness to a brand (slightly different than creating a reputation), and you cannot bring awareness to a brand when your competitors are using more advanced marketing techniques. You have to always be at the top of your game, ready to be innovative and creative. If a new marketing tactic takes off, it is crucial that a company implements this tactic in order to remain on the scene.

It’s easy to overlook the importance of marketing because it seems so straightforward. Many see PR and sales as completely different aspects of business, but in the end they are all under the umbrella term “marketing.” This makes marketing extremely important for every company, so whether you’re a company owner or someone working in marketing, you deserve to have a sense of pride for what you do every day.

Does anyone have any other reasons why marketing is so important?

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Amanda DiSilvestro is a writer on topics ranging from social media to merchant services. She writes for an online resource that gives advice on topics including document software to small businesses and entrepreneurs for Resource Nation.