How to Adjust your Social Media Strategy to your Niche

Advance Your Social Media Strategy In Any NicheNowadays, it’s difficult to find a business that hasn’t included social media into their marketing strategy. Building a Facebook page, Twitter account and so on are common practices for businesses. However, while your business may be using social media, the question lies in whether they’re using social media correctly. Tailoring your social media strategy to your business’s niche will increase the chances for success, ranging from improved exposure to generated leads. The following are tips that can help you adjust your social media usage according to your niche:

  1. Take a Look at your Competition

If your business falls within a niche industry, it’s highly likely that you’ll know who falls within your competition. By taking a look at their social media profiles, you can get an idea of what works within the niche, and what falls short. What message are they sending to their audience, and how do they engage their community? In addition, take a look at the influence of each competing business, such as the number of Twitter followers or Facebook Fans. By understanding these numbers, you can get a better idea of what you’re up against.


  1. Customize your Message

What sort of message are you sending to your audience? The type of content and information sent out to your community will depend greatly on your niche market. For example, if your business falls within the B2B category, then content such as whitepapers, e-books, and other useful information is most likely to resonate with your audience. But if your business offers consumer goods and services, then releasing updates on coupons or special deals will catch your customer’s eye. However, make sure that your overall social media usage maintains the balance between value and shameless promotion. If your updates and Tweets constantly bombard your audience with unsolicited messages, then this may result in more harm than good.


  1. Choose the Right Platform

There are a variety of social media platforms out there; however, not all will be right for your business. For example, restaurants and service businesses would do well to focus on Yelp and Foursquare, which focuses on location-based social networking and user-generated reviews. But on the other hand, businesses that fall within the visual industry, such as graphic design firms and fashion businesses, would do well by including Pinterest in their strategy. Instead of trying to spread your influence across multiple platforms, instead focus on a few in order to get the most out of the experience.


  1. Set Attainable Goals

One of the biggest mistakes that marketers can make when approaching social media is to set unclear goals. Objectives such as “I want more followers” or “I need a bigger community” lack measurability and definition, and are thus more difficult to determine success. Instead of vague goals, try to create a plan that is actionable and tangible. Defining numbers and a specific goal will give you a better understanding when your social media strategy is working.

Sara Fletcher is an avid blogger who writes on everything from finding jobs in Canada to how to search for jobs in Toronto. She has written on a variety of blogs and websites, and loves to learn all she can on the job hunt.

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