Define Branding?

A brand is the image of a specific product or service that consumers begin to like as a brand name. Branding is done by identifying the name, logo, slogan, or design of the company that owns the business. Branding is done when the company name is marketed in such a way that it is recognized by more and more people, and identified with a particular service or product when there are many other competitors offering the same product or service.

Branding is an important part of Internet business, as it allows companies to build their reputation. Customers also begin to build great expectation about the company’s products or services.