Define Backlinks

Backlinks, or inbound links, are incoming links to a web page or the entire website. These inbound links are important because the number of links from other websites redirecting to your main website can increase the ranking of your website. To achieve higher rankings back links are important. Many different search engines have algorithms that measure the number of backlinks a website or web page has, to rank higher in search engine results.

But these backlinks need to be natural in order to be counted heavily in search engines. Unlike paid backlinks, genuine backlinks help web pages rank well on most search engines. This algorithm rule causes many websites to lose their page rankings, but has also allowed other pages with genuine backlinks to rise in the major search engine results such as Google.

Google Webmaster Tools gives you an exact picture of your own links, and if you search in Yahoo under link:yourcompetitorsitehere.com it will tell you the number of links listed on Yahoo for that site.