What is Anchor Text?

The visible text of a hyper-link in a content is called Anchor text. Search engines use anchor text to indicate the relevancy of the  site and of the link to the content on the following page.  Anchor text plays an important role in optimizing your content. Search engines use it to determine what the destination page is about. Therefore, anchor text must be keyword oriented and relevant.

if you choose anchor texts incorrectly, you will run the risk of low index by the search engines. Always use a relevant phrase or keyword to turn into a hyperlink. Unfortunately, the website creators choose to make words such as “click here” or “read more” at an improper place within the text. As a result the text does not rank higher within search engines.